Spreading Happiness through Sustainable Rice Farming (Direct Seeded Rice)
100%
This project has been 100% verified, independently audited, and officially handed over to the community.
Funding Partner
Corteva Agriscience under CSR
CSR & Foundation PartnerStatus
Completed
Verified Project
27 Years of Impact
Delivering Direct Seeded Rice (DSR) & Sustainable Farming across Multiple States, India
In the targeted eco-regions of Multiple States, India, rural households faced critical bottlenecks in excessive water use and input costs in conventional paddy cultivation. EFFORT deployed structured, on-ground field solutions to build long-term community resilience.
Direct Reach
Beneficiaries Empowered
Geographic Footprint
Multi-Village
Multiple States, India
Funding & Support
Corteva Agriscience under CSR
CSR & Foundation Partner
Verification Status
100%
Verified & Handed Over
Addressing Root Challenges in Multiple States, India
Spreading Happiness through Sustainable Rice Farming (Direct Seeded Rice). Delivered in direct partnership with Corteva Agriscience under CSR, this project addresses core socio-economic and environmental challenges by supporting Enhancing skills & knowledge of 1,00,000 paddy-cultivating farmers on DSR practices across Punjab, Haryana, Madhya Pradesh and Uttar Pradesh.
Core Strategic Objectives
Spreading Happiness through Sustainable Rice Farming (Direct Seeded Rice)
4-Stage Execution Blueprint
Click any stage card to explore field milestones and action items.
Paddy Plot & Water-Use Survey
Surveying target areas in Multiple States, India and mobilizing beneficiaries with Corteva Agriscience under CSR.
SRI/DSR Field Schools
Hands-on Farmer Field Schools on SRI/DSR conducted directly on demonstration plots.
Line Planting & Seed Drill Rollout
Deploying SRI line planting and DSR seed drills across demonstration plots.
Farmer Group Handover
Establishing farmer group management for sustained post-project operations.
Project Action Items
Paddy Plot & Water-Use Survey
Conducted baseline water-use and soil surveys across paddy-growing plots in Multiple States, India.
Formed Farmers' Interest Groups and selected lead SRI/DSR demonstration farmers.
Finalized seed variety selection and line-planting or seed-drill schedules.
What This Project Achieved In Practice
Water-Efficient Yields
Adoption of SRI/DSR paddy cultivation reducing water use while maintaining or improving yields.
Farmer Training
Built lasting SRI line-planting and DSR seed-drill skills among demonstration farmers.
Water Conservation
Reduced water consumption per acre compared to conventional paddy cultivation.
Input Cost Reduction
Reduced seed and water costs through SRI/DSR practices compared to conventional paddy cultivation.
Market-Linked Income
Formal buyer linkages improved price realization for harvested paddy.
Community Ownership
Established formal seed and produce buyer linkages with Corteva Agriscience under CSR and aggregators.
Moments From the Field
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Direct Seeded Rice (DSR) & Sustainable Farming — Baseline Village Meeting
Multiple States, India
Direct Seeded Rice (DSR) & Sustainable Farming — Field Demonstration & Training
Multiple States, India
Direct Seeded Rice (DSR) & Sustainable Farming — Distribution of Bio-Inputs & Kits
Multiple States, India
Direct Seeded Rice (DSR) & Sustainable Farming — On-Ground Infrastructure Check
Multiple States, India
Direct Seeded Rice (DSR) & Sustainable Farming — Quality & Outcome Verification
Multiple States, India
Direct Seeded Rice (DSR) & Sustainable Farming — Official Handover & CBO Meeting
Multiple States, India
“By adopting intercropping, she effectively utilised her land and resources, reduced risks, and improved soil health — a story that inspires other farmers to embrace sustainable techniques.”
— Ambati Thasamma, Farmer, Dornala Mandal, Prakasam District
The skills, water assets, and local CBO capacity established during this initiative remain fully operational today.
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